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The Contra Costa Office of Education has a Comprehensive Communications Plan in place to help its employees communicate effectively with each other and with each type of customer we have–students, parents, the community, news media and elected officials. The plan also addresses emerging issues, ethics and responding to media requests. Click on the links below to view each of the components of the plan:
Or download a PDF of all the above materials.
Who are your customers? There are many questions that you need to ask yourself before major communication and public relations efforts are initiated. Each CCCOE department or program needs to determine relevant factors relating to the demography and opinions of the community and its various components. Clearly identify the departments target markets and learn everything possible about them. What they perceive, what they value, whats important to them and who they listen to -- then develop messages that fit each. The age of one-size-fits-all schools and communication is over. Research methods can be as simple as looking around and listening, reading a report, having a conversation, or as elaborate as conducting a survey or engaging a community in facilitated focus group sessions.
Communications/Marketing
Template (Word format)
(Windows: Right Click, select "save target
as" then save to your computer)
(Macintosh: Control-Click, select "download link to disk"
then save to your computer)
| Communications Contacts | ||
|---|---|---|
| Chief Communications Officer | 925.942.3420 | |
| Communications Specialist/Graphic Design | 925.942.3406 | |
| Communications Specialist/Teacher of the Year/Media Relations | 925.942.3429 | |
| Electronic Communications Specialist/Internet | 925.942.3330 | |
| FAX, Communications | 925.942.3454 | |
| Academic Events | ||
| Chief Communications Officer | 925.942.3420 | |
| Administrative Assistant III | 925.942.3325 | |
| FAX, Academic Events | 925.942.3454 | |
Page updated on:
77 Santa Barbara Road, Pleasant Hill, California 94523
Copyright © 2012 Contra Costa County Superintendent of Schools